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1. Use Postcards For Direct Mail Campaigns... the Right Way
To get the best response from a postcard mail campaign, keep on message, and keep that message short. Avoid the temptation to use the postcard as a sales brochure detailing the advantages and attributes of your product. Instead, choose an eye-catching design or image that is matched with a short and clear offer or major benefit. Peak the customer's interest, and then offer them a clear call to action (Free in-store demonstrations; a webpage URL where they can learn more about the offer).
2. Postcards Make Great Thank You and Follow Up Notes
Postcards can conjure up warm feelings associated with messages from traveling friends. You can maximize this advantage in a few simple ways. First, try creating your thank you postcards with a fun, quirky, or artistic sensibility. Stay away from slick, impersonal, advertising-type imagery. The postcard maker at Business Card Star can help you to make artful and personal designs that can really help you connect to your valued customers. You might consider leaving space for a hand-written message. Well-designed postcards can make wonderful, casual social stationary for small businesses.
3. Create Branded Reference Cards and Pocket-Guides
Postcards make great logo-branded quick-reference cards and pocket-guides, Here's some ideas to get your brainstorming for your own industry. Personal trainers and gyms can make handy workout guides for potential clients to take away (Business Card Star offers postcards with glossy coating on the front only, so you can create fill-in progress charts on the back of your postcards). Dieticians can make purse-sized calorie guides. Surf shops can print high and low tide charts with their logo. Creating a guide or reference card that's appropriate to your industry can be a great way to keep your brand in front of your customer's eyes. They can also be used as sturdy package inserts for instructions, additional information, or up selling other products.
4. Use Postcards as Trackable Coupons
You don't need to wonder what kinds of offers your customers respond to - you can track them and know for sure. By using your postcards as handy coupons, you'll see immediately what kind of response a particular campaign or offer is getting. Do split testing by sending two different offers out at the same time, or compare one campaign to another.
5. Postcards Make Great Packaging Inserts & Contact Cards
An image is worth a thousand words... so if your product is best described with a photo, consider the benefits of having twice the space of business cards available for your image. Artists, crafters, trades people, and beauty professionals can all benefit from showing off their work on a larger card. Include them in your shipments to customers. Postcards of your work with full contact information are must-haves for trade shows, conferences, and fairs. |
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